What Is TRP? How Is It Measured? | Amitha Balachandra

Mumbai police claim to have busted #TRPScam. Amitha Balachandra speaks to Pankaj Krishna on what this TRP game is, how it is measured, and why TV channels are in the race for TRPs.

Pankaj Krishna, Founder of Chrome Data Analytics and Media

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#TRPScam #AmithaBalachandra #Television

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Author: Faye D’Souza