What Is TRP? How Is It Measured? | Amitha Balachandra

Mumbai police claim to have busted #TRPScam. Amitha Balachandra speaks to Pankaj Krishna on what this TRP game is, how it is measured, and why TV channels are in the race for TRPs.

Guest:
Pankaj Krishna, Founder of Chrome Data Analytics and Media

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#TRPScam #AmithaBalachandra #Television

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Author: Faye D’Souza