It appears that ever since A&E decided to drop the show “Live PD” from its roster of programs, the cable network happened to lose nearly half of their viewership. As the modern saying goes, “get woke, go broke.”
The numbers don’t lie when it comes to the Neilson ratings data, and it looks like A&E made a huge mistake by caving to a demographic that really wasn’t paying attention to their channel to begin with.
A&E Has Lost Half Its Viewers Since Dropping ‘Live PD’
Ratings for A&E Network have plummeted since it canceled the hit police reality show “Live PD” on June 10, a sign of how much the network relies on law-enforcement programming.https://t.co/0FSM8trfZg
— Yashar Ali 🐘 (@yashar) July 24, 2020
When reviewing the numbers from June 11th to July 19th, A&E managed to only pull in 498,000 viewers during their primetime programming period – which is 49% down from the same time last year.
When examining their key demographics, which are 18-49 and 25-54, viewership during primetime hours are down 55% and 53%.
Turns out that “Live PD” happened to be the networks most successful show when it came to ratings – pulling in an average of 1.9 million viewers for the episodes that used to air on Friday and Saturday evening. Oh, and all the successful spin-offs of “Live PD,” which were “Live PD: Police Patrol” and “Live PD Presents: PD Cam” were also cancelled.
When calculating the total success of the “Live PD” shows and spin-offs, certain weeks showed that the programs managed to account for over 85% of A&E’s total viewership.
I hate to say BAD MOVE, but I will.
— LEO’sCoastToCoast (@LEOsCoast2Coast) July 25, 2020
Even when looking into non-primetime hours, the network has suffered a substantial hit in viewership in the weeks following the cancellation of “Live PD.” Neilson data shows that average daily viewership is down 36% when compared to 2019.
When looking into the key demographics within A&E’s total viewers, the 18-49 age group is down 42% and 25-54 age group is down 46%.
Even political commentator Tim Pool – who fancies himself as a liberal – lampooned the decision by A&E to pull the show “Live PD” after seeing the aftermath of the ratings.
“Your virtue signal just cost you money – half of it. How insane are these people dude? Have you read a poll?
“People like police. People don’t want to defund the police. And yes, there’s a large group of people in this country that either don’t care or straight up oppose black lives matter.”
Pool continued with his critique of A&E:
“Mind you – this is during the pandemic, when everybody’s rating are skyrocketing. They dropped by half. You deserve it. Get woke, go broke.”
During the review of the ratings drop, Pool even made mention of the silent majority showing their presence in this effort:
“I tell you my friends, the silent majority has spoken, by simply turning off the TV because there was nothing to watch.”
From there, in a partially serious and partly sarcastic tone, Pool expressed confusion at the act and also stated that any public company that engages in this behavior should worry investors:
“Why would they do this man? Look, I’ll tell you what – be warned of any company publicly traded that does things like this. I don’t know if A&E is publicly traded or what, I think Disney and all that – they are.
“But you have to be nuts to be like ‘let’s cancel our highest rated program and all of it’s sister programs which account for 85% of our total traffic.”
Well, once again, get woke, go broke.
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Here’s the original report we ran back in June when the network announced the show’s cancellation.
So they took “Cops” off the air after 33 seasons because of the George Floyd protests? This is retarded. Enough.https://t.co/YlRC7d1Cvx
— Anthony Brian Logan (ABL) 🇺🇸 (@ANTHONYBLOGAN) June 5, 2020
Whenever there’s an incident that creates a national dialogue (or debate in some instances), seeing the likes of various product brands or service-offering companies create some kind of a “statement” in relation isn’t abnormal.
In this case, we’re seeing TV shows get brought into the mix of the fallout of George Floyd’s death and the ongoing protests in relation to.
Cable TV network A&E pulled episodes of Live PD from the channel, and released the following statement in relation to the move:
“Out of respect for the families of George Floyd and others who have lost their lives, in consultation with the departments we follow, and in consideration for the safety of all involved, we have made the decision not to broadcast Live PD this weekend.”
In the last few days the left has: asked u to kneel, not go outside, stop posting things on social media, and they have gotten the NY Times to pull an editorial, want to defund the police & want all cop shows pulled from the air. When is it enough? THAT’S JUST THIS FUCKING WEEK!
— COVIDFREE (@Jaihawkk) June 5, 2020
There’s no indication as of this time as to whether Live PD’s fourth season will resume at a later date on A&E.
The weekend broadcast that would have normally been shown on June 5th and 6th were replaced with episodes of the spin-off series Live Rescue which features EMTs and firefighters.
While Live PD may make a return, the future is even less certain with the longstanding series Cops. New episodes ran on Paramount Network, which was previously known as Spike TV.
Paramount Network had reportedly said, via a rep from the network, that there are no plans to air any new episodes of Cops moving forward.
What are they going to create Next a show called “LOOTERS” instead?
— George (@YapatMe) June 6, 2020
This was despite the season 33 premiere being poised to air its first episode on June 8th.
There’s no word on whether TV stations that run reruns of Cops via syndication will follow suit, as there are numerous local stations that tend to run reruns from the over 30-year-old docuseries.
Apparently, having shows that showcase policing is problematic in today’s hyper sensitive world.
While nearly every law enforcement official with a wide vocal-reach within the country has admonished the death of George Floyd while in police custody; it seems that showing police in any positive light is somehow a bad thing.
At this point, it’s wouldn’t be surprising if Law & Order: Special Victims Unit was among the next upon the cancel-culture chopping block.
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Author: Gregory Hoyt