Live streaming promotes apparel sales in central China

Live streaming promotes apparel sales in central China

Local villagers in Xiping County of central China’s Henan Province are relying on live streaming as a new marketing tool to sell clothes amid the COVID-19 epidemic. The apparel industry creates a significant amount of jobs in China, especially in rural areas. Since March, the monthly registration of live-streaming enterprises has reached a record high. In May, the number hit 2,877 – 684 percent higher than the same period in 2019.

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