Shares of Beyond Meat Inc. rallied 8.8% in volatile morning trading Tuesday, and have now run up 65% just this month. Earlier, the stock soared as much as 18%, then pulled back sharply to be up just 3.6%–it was halted briefly for volatility during that pullback–before bouncing back. The stock started soaring last week, as new product announcements from competitors was viewed as signs that plant-based meats were going mainstream. On Monday, Dunkin’ Brands Group Inc. and Beyond Meat ambassador and investors Snoop Dogg introduced The Beyond D-O-Double G Sandwich at Dunkin’ restaurants nationwide for one week, Jan. 13 through Jan. 19. The D-O-Double G features a Beyond Breakfast Sausage patty with egg and cheese, served on a sliced glazed donut. Despite the latest rally, the stock has still slipped 1.5% over the past three months, while the S&P 500 has gained 10.7%.
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