A year after stealing the show at CES with its faux-beef burger, Impossible Foods is back at the annual technology bash to prove it’s not a one-trick pony.
The plant-based protein maker — which has descended upon CES as a premier player in “food tech” — unveiled a new product to kick off this week: Impossible Pork.
And, boy, is it tasty.
Like the Impossible Burger, which not only tastes but bleeds like a juicy slab of beef, Impossible Pork is virtually indistinguishable from the real thing to this reporter’s taste buds. The texture is fatty with the right amount of chew, and the flavor would give any supermarket ground pork a run for its money.
Impossible Foods showed off the pork in a slew of dishes, including Bahn Mi, Noodles, Katsu and meatballs. The Asian theme was no mistake — pork is massively popular in China and the surrounding regions, and the company sees a major opportunity for expansion.
“In the last 18 months, we have opened offices in Hong Kong and Singapore and seen the demand for our beef products there,” Impossible Foods president Dennis Woodside told The Post. “It’s a pretty obvious next step for us to lean into pork.”
Impossible Foods also noted that the Impossible Pork is designed to receive kosher and halal certification, meaning that religious Jews and Muslims who have a hankering for the forbidden food can enjoy the next-best thing guilt-free.
The company also unveiled plans to launch another new product — Impossible Sausage — but didn’t have it available to taste in Vegas. That launch will be saved for Burger King, which will debut the patty as a varietal of its popular “Croissan’wich” breakfast sandwich.
Burger King last year introduced the Impossible Whopper, a version of its flagship burger made with an Impossible Burger patty.
“If you’re looking for plant-based options, you’re not just looking for lunch or dinner,” Fernando Mercado, the burger chain’s chief marketing officer said. “Breakfast is a very important part of the day in fast food.”
Dunkin’ last year partnered with Impossible Foods’ chief rival Beyond Meat to roll out its own faux-pork sausage sandwich.
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Author: New York Post