Wed. Dec 11th, 2019

Watch Edgar the dragon in joint John Lewis/Waitrose Christmas advert

1 min read

John Lewis is counting on an excitable baby dragon called Edgar to put some heat under sales this Christmas in its first joint festive advert with the retailer’s sister chain, Waitrose. The campaign is this year fronted by a 10-year-old actor called Ruby, who had to act alongside a stick or plastic model in place of the animated Edgar, which was created using CGI
John Lewis Christmas ad features excitable dragon Edgar