North Carolina Attorney General Josh Stein has sued eight e-cigarette companies, alleging the companies are “aggressively targeting children” and do not require appropriate age verification when selling their products. The e-cigarette companies facing lawsuits are Bears Vape, Direct eLiquid, Electric Lotus, Electric Tobacconist, Eonsmoke, Juice Man, Tinted Brew and VapeCo. In May, Stein had filed suit against e-cigarette company Juul, which had received a $12.8 billion investment from cigarette seller Altria Group Inc.
in December. “At the same time as our kids are headed off to school, we are hearing new stories about the health risks associated with e-cigarettes on a daily basis,” said AG Josh Stein. “Our complaints allege that these eight e-cig companies are helping to fuel an epidemic of vaping among high school and middle school students. One look at their marketing materials demonstrates just how egregious their sales tactics are – with flavors like cotton candy, gummy bear, unicorn, and graham cracker, they’re clearly targeting young people.” Separately, Philip Morris International Inc.
said it was in talks with Altria about a potential merger of equals. Altria’s stock, which was up 4.1% in morning trading Tuesday, has inched up 1.1% year to date, while the S&P 500
has advanced 15.3%.
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