Lowe’s will start selling NFL-branded items

Lowe’s Cos.

LOW, +1.54%

said Monday that it will launch NFL-branded items like chairs, grills, drinkware, pet collars and holiday ornaments. Items will be online and select merchandise will be in stores. The retailer will also introduce an online video series, “NFL Homegating Makeovers by Lowe’s,” offering suggestions to fans about how they can host “homegating” events rather than go tailgating. Lowe’s has also renewed a partnership with the Carolina Panthers and added a new partnership with the Dallas Cowboys. The partnership will bring Lowe’s experiences to NFL home games throughout the season. Lowe’s stock is up nearly 3% for the year to date while the S&P 500 index

SPX, +1.10%

is up 16.5% for the period.

Go to Source